" TIGER " HAS BEEN ONE OF THE LEADING DETERGENT BRAND WITH THE MARKET PRESENCE ALL OVER SOUTH INDIA ." TIGER " HAS ESTABLISHED INTERNATIONAL STANDARDS BASED ON QUALITY & RELIABILITY . WE ARE COMMITTED TOWARDS DEVELOPING LATEST GENERATION TECHNOLOGIES BY MANUFACTURING GLOBALLY COMPETITIVE CUSTOMER FOCUSED PRODUCTS . "TIGER IS RENOWNED FOR ITS OUTSTANDING VALUE FOR MONEY PROPOSITION & EASE OF USE . TIGER DETERGENTS STAYS ahead to keep its tryst with the founding ideals - Untapped markets, Innovative products & Cater to the common man.
The genesis of the organization has been a defining moment in our journey. It has ensured that the founding principles remain as relevant as we did a decade ago .
In keeping with the tenet of offering a solution rather than a mere product, we have consciously ventured into product categories that provide simple but tangible benefits to consumers through a portfolio of value for money brands.
Starting from the momentous launch of fabric care products , today we manufacture and distribute brands across product categories as diverse as Fabric Care, Utensil Care, & toilet care products. we act on key insights from consumers, market research and sustained in-house analytic processes. Combined with continuous research & development, these insights help us in offering innovative products while ensuring enhanced value from existing brands.
Incisive insights into consumer preferences, market dynamics and distribution, winning marketing strategies and focused product positioning, combined with sustained R & D have ensured expansion of the product portfolio and consistent growth.
Research and development is of great importance in business as the level of competition, production processes and methods are rapidly increasing. It is of special importance in the field of marketing where companies keep an eagle eye on competitors and customers in order to keep pace with modern trends and analyze the needs, demands and desires of their customers.New product design and development is more often than not a crucial factor in the survival of a company. In an industry that is changing fast, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. we posses state of the art chemical lab & R & D facilities to check material purity.
